The Galaxy S8’s Infinity Display had the highest screen-to-surface ratio the world had ever seen. We created a fully immersive journey where the phone and the world around it existed in perfect synchronicity, breaking the boundaries between technology and reality.
 
Users were taken on a unique ride through a digital and physical landscape that bled out from the S8’s Infinity Display, with the content of the 14 million pixels on the walls perfectly aligned with the content on the screen.