Dublin Bus — Health & Safety

Welcome to Bus World!

A special place inhabited by bus objects, governed by its own bus rules. From a needy hand rail who just wants to be held, to a jealous steering wheel who doesn't want you chatting to the driver, Bus World is full of colourful characters here to inform passengers about the rules of the bus in a fun way. 

After all, it’s their world — we’re just along for the ride.

Role: Creative, Art Direction
Client: Dublin Bus
Agency: Droga5
Year: 2022