Do bigger things

Transforming a bridge into a musical instrument. 

We transformed an entire bridge into a playable musical instrument. 

Under the banner of Samsung's Do Bigger Things campaign, we transformed one of Dublin’s most iconic bridges into something remarkable and unexpected. 

We collaborated with a team of developers to create a unique piece of software that would transform the bridge into a playable instrument. The public were able to use the Note’s S Pen on the phone to play the harp and see the “strings” of the bridge light up in real time.

Then we commissioned a piece of music to be performed on the bridge by renowned Harpist Aisling Ennis, with the Note8 powering the entire concert and lightscape.

Role: Art Direction
Client: Samsung
Agency: Guns or Knives

Year: 2018

Samsung_Dbt_2
Aisling Ennis